ITV News Central special report: encouraging cycling in the Midlands

The success of Great Britain's cyclists at recent Olympics has meant a huge increase in the number of people getting on their bikes. And councils across the Midlands would like even more people to take up the sport.

The councils say cycling is healthier, more environmentally friendly and cheaper than getting in the car or on the bus.

That may be so, but many people are also nervous about taking to the road on two wheels. Local authorities say they're planning to tackle that by improving cycle routes to make it safer for everyone. Rajiv Popat reports.

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Cycling special reports

Councils across the Midlands are encouraging more people to take up cycling, and pledging to reassure anxious potential cyclists by making routes safer for everyone.