Nottingham will get around £35 million from hosting the 1st Ashes Test, according to the Derbyshire and Nottinghamshire Chamber of Commerce (DNCC).
George Cowcher, Chief Executive, DNCC, said hosting the sporting event puts Nottingham on the global map.
The match begins at Trent Bridge tomorrow.
Ahead of the fourth day of the first Ashes Test at Trent Bridge, the hopes of England lie with their men from the Midlands.
England and Australia will renew hostilities in the eagerly-awaited Ashes series, as the first Test gets underway today at Trent Bridge.
A look at some of the key statistics of Ashes Tests at Trent Bridge.