Despite police, fire brigade, ambulance and volunteers from the Severn Area Rescue Association attending the area and conducting a detailed search to locate the male he has yet to be found.
His family have been informed and efforts to find him are ongoing.
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Scattered wintry showers will continue overnight. Clear spells will allow a frost to develop by morning.
It will stay windy overnight and wintry showers will continue to feed across the region, especially in the north and west.
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