Despite police, fire brigade, ambulance and volunteers from the Severn Area Rescue Association attending the area and conducting a detailed search to locate the male he has yet to be found.
His family have been informed and efforts to find him are ongoing.
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Another largely dry and bright day with plenty of winter sunshine.
The morning will be cold and windy with bright spells, but also some isolated showers, most likely across Derbyshire.
A pedestrian in his eighties had to be airlifted to hospital after being hit by a lorry in Brownhills this morning.