The Prince of Cambridge emerged from hospital to be seen by the world for the first time wrapped in a blanket made by a firm in Nottingham.
The super-fine merino wool shawl was made by GH Hurt & Sons, which is based in Chilwell.
Gillian Taylor, director of the company, said:
"We were so delighted when the royal couple emerged from St Mary's Hospital with their newborn son wrapped in one of our traditional hand-finished shawls.
"A similar shawl was used for HRH Prince William in 1982. Our shawls were also used previously by other members of the Royal Family.
"We feel honoured that William and Kate have chosen to use our beautiful merino wool shawl and in doing so have continued a tradition for the next generation of royals."
More top news
West Midlands weather: Staying dry with some Bank Holiday sunshine
East Midlands weather: Cloudy, with a dry Bank Holiday Monday
Police release a CCTV image of a man they want to talk to after cash and jewellery worth more than £10,000 was stolen from a family.