– Head of Trading Standards for Birmingham City Council, Sajeela Naseer
This is not only a victory for Birmingham customers, it also has wider benefits for all consumers across the country.
It was the council’s case, confirmed by Tesco’s guilty pleas today, that this was a misleading offer which deceived the purchasers of strawberries over many weeks during the summer of 2011.
Food pricing, presentation and the depiction of promotional practices is a crucial issue for retailers, and in turn, consumers. We are happy to work with Trading Standards departments up and down the country to help protect customers.
Tesco Stores Limited, has been fined £300,000 following a prosecution by Birmingham City Council about misleading the public on a ‘half price’ offer on strawberries.