'Lad Mag' protest in Birmingham

Campaigners who want to see the removal of ‘Lad mags’ are due to stage a protest in Birmingham today.

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Tesco to make changes to 'Lad Mag' retailing

We have had in-depth conversations with our customers about this issue, and we are putting new measures in place based on what they have told us they want. We have listened carefully to the concerns raised by the campaign groups, but our priority is to make sure we meet our customers’ needs and expectations.

To do that, we have secured agreement from the publishers of Zoo, Nuts and Front that their magazine covers will be more modest from now on and the publishers of Bizarre will now supply the magazine in a bag. We are restricting the sale of these magazines to people over the age of 18, to reassure parents who do not want their children to be able to purchase these titles. And we will ensure these titles are always placed on the back tier of the magazine shelves, so that the cover is obscured with only the title visible.

– Tesco statement

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