Pritpal Sembi, senior film lecturer at the University of Wolverhampton, describes the impact a UK visit can have for Bollywood stars.
How has 100 Years of Bollywood influenced the Midlands? We see how the lucrative industry has become part of modern British culture.
A look at some of the region's well-known locations and beauty hotspots used in Indian cinema.
A beginner's guide to Bollywood - with some interesting facts even die-hard fans might not know...