Shopping vouchers are being offered to new mums as an incentive to get them breastfeeding their babies.
The idea is part of a research project by the University of Sheffield, and will be carried out in Chesterfield.
Researchers are examining ways to boost the low rates of breastfeeding.
More top news
Mainly dry and bright but cloudier with some rain later.
Sunny spells with the odd shower.
A look at tips and advice to help keep children safe on the internet and reduce the chances of them being groomed online.