Shopping vouchers are being offered to new mums as an incentive to get them breastfeeding their babies.
The idea is part of a research project by the University of Sheffield, and will be carried out in Chesterfield.
Researchers are examining ways to boost the low rates of breastfeeding.
More top news
Another very cold and frosty start on Sunday. Staying dry, with plenty of sunshine once again. Feeling very cold with stiff easterly wind.
Largely sunny, with only patchy cloud. However it will still feel bitterly cold, despite the wind easing a little.
The Royal Marines received the Freedom of the City of Birmingham during a special ceremony in Victoria Square today.