Shopping vouchers are being offered to new mums as an incentive to get them breastfeeding their babies.
The idea is part of a research project by the University of Sheffield, and will be carried out in Chesterfield.
Researchers are examining ways to boost the low rates of breastfeeding.
More top news
We asked the candidates running for the Stoke Central seat in this week's by-election five questions, to help you get to know them.
Adam Colclough from the Green Party answers five questions ahead of the Stoke Central by-election.
Dr Zulfiqar Ali, the Liberal Democrat candidate for Stoke Central answers five questions ahead of the by-election.