Shopping vouchers are being offered to new mums as an incentive to get them breastfeeding their babies.
The idea is part of a research project by the University of Sheffield, and will be carried out in Chesterfield.
Researchers are examining ways to boost the low rates of breastfeeding.
More top news
Cloudy and feeling chilly with rain and drizzle at times.
Rather cloudy with patchy rain. Turning brighter.
Antonio Pedro De Olivera Alves was sentenced to 11 years in prison in his absence after he fled the UK in 2013.