Shopping vouchers are being offered to new mums as an incentive to get them breastfeeding their babies.
The idea is part of a research project by the University of Sheffield, and will be carried out in Chesterfield.
Researchers are examining ways to boost the low rates of breastfeeding.
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East Midlands Airport is preparing for its busiest day as part of the Christmas getaway.
Genelle Aldred brings you the latest weekend weather for the East & West Midlands.
Another largely dry and bright day with plenty of winter sunshine.