Shopping vouchers are being offered to new mums as an incentive to get them breastfeeding their babies.
The idea is part of a research project by the University of Sheffield, and will be carried out in Chesterfield.
Researchers are examining ways to boost the low rates of breastfeeding.
More top news
A young boy who was told he would never talk has defied doctors by finding his voice, singing Olly Murs songs.
Cloudier on Monday although it will stay dry.
Turning cloudy in the east overnight. Sunny spells tomorrow.