Shopping vouchers are being offered to new mums as an incentive to get them breastfeeding their babies.
The idea is part of a research project by the University of Sheffield, and will be carried out in Chesterfield.
Researchers are examining ways to boost the low rates of breastfeeding.
More top news
A woman who was thought to have been abducted and forced into a car by a group of men in Coventry has been located safe and well.
An all female crew of rowers attempting to cross the Atlantic have been rescued after their boat capsized off the coast of Africa.
Another cold day is expected with the risk of a few wintry showers and some bright spells.