ITV News has been getting reaction from new mothers in Derbyshire about plans to offer them up to £200 in shopping vouchers to encourage them to breastfeed their babies.
Deprived areas in the county are being targeted as part of the scheme, which is being funded by the government and the medical research centre.
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A bright and breezy day for most of the midlands, staying largely dry.
East Midlands weather: Cold tonight, dry tomorrow
West Midlands weather: Dry and cloudy tomorrow