ITV News has been getting reaction from new mothers in Derbyshire about plans to offer them up to £200 in shopping vouchers to encourage them to breastfeed their babies.
Deprived areas in the county are being targeted as part of the scheme, which is being funded by the government and the medical research centre.
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Our presenter Matt Teale spoke to Rob Holcroft, an Executive Coach and Wellbeing Consultant, following our Men Under Pressure series.
The mother of a teenager who was killed in a fire with her six-month-old baby daughter tells ITV News Central they'll 'never get over' it.
Three men accused of murdering a mother, her six-month old daughter and a teenage boy by starting a flat fire have been found guilty.