Ellie Pearson, senior campaigns officer, Brake, the road safety charity, said more and more of us have smartphone and "find it hard to switch off".
She added that the smartphone culture was "posing dangerous temptations to drivers".
We're living in an age when being constantly connected is the norm; more and more of us have smartphones, and find it hard to switch off, even for a minute. While there are enormous benefits to this new technology, it's also posing dangerous temptations to drivers to divert their concentration away from the critical task at hand, often putting our most vulnerable road users in danger.
– Ellie Pearson, senior campaigns officer, Brake, the road safety charity
Many people who wouldn't dream of drink-driving are succumbing to using their phone and other distractions while driving, oblivious that the effect can be similar and the consequences just as horrific. We're calling on drivers in the Midlands to tune into road safety: turn off your phone or put it in the boot, and never try to multi-task at the wheel. We're also appealing to everyone to refuse to chat to someone on the phone who's driving, to help them arrive safely.