The newly-named Birmingham Bears can help bring the local communities together, says Councillor Ian Ward, Deputy Leader of Birmingham City Council:
The Birmingham Bears t20 team is an incredibly exciting proposition that can unite sports fans across the city on Friday evenings next summer... I’m looking forward to seeing people get behind the Bears and hopefully roar them on to a Finals Day at Edgbaston in August.
Edgbaston is currently the home of the NatWest t20 Blast Finals Day for the next three summers, with the event scheduled to be staged on the Birmingham Bears home-turf in 2014, 2015 and 2016.
Neil Rami, Chief Executive of Marketing Birmingham added:
Birmingham has a reputation for hosting some of the most compelling tournaments in sport... About a quarter of our visitors come here because they are attending or participating in a sports event... The new t20 matches will provide another opportunity to showcase both the revamped stadium and the city as a whole.