After the announcement that Warwickshire County Cricket Club's t20 side will be known as the Birmingham Bears for next years t20 Blast tournament, Chief Executive Colin Povey, says the club are looking to entice a wider audience:
Birmingham and Edgbaston has been the Club’s home since 1886 and we believe that adopting the Birmingham Bears name for the NatWest t20 Blast presents a great opportunity for us to engage even more closely with fans living and working at the heart of the City
He was also keen to stress though, that the club would not be losing its identity, going on to say that:
Despite our t20 name change, we will continue to maintain the proud history of the Club and play under the Warwickshire banner in the other two more traditional formats.
The newly-named Bears will open their campaign at home to Yorkshire Vikings on Friday 23 May 2014.