A teenager from Staffordshire ran-up a £1,158 phone bill voting on I'm A Celebrity...Get Me Out Of Here! and now has to forfeit a chunk of her Christmas money to help pay the cost.
College student, Nicole Hassall, failed to realise she was incurring charges when she repeatedly rang the ITV show's voting line on her mobile, with the enormous bill only becoming apparent when her telephone operator sent a text message warning to her mother.
The 18-year-old's mother, Eileen Hassall, is the bill-payer, and now faces paying a big fee over Christmas. She has said she wants people to be aware how quickly charges can build up.
Meanwhile, mobile phone company Orange said it would halve the bill as a gesture of goodwill.
The company's records indicate Nicole made calls continuously over a six-hour period, after she watched Wednesday's episode with her mother at home.
Mrs Hassall said she did not know her daughter had been ringing from her bedroom after the programme finished to cast repeated votes for Lucy Pargeter, who had swapped her usual role as Chas Dingle in ITV's Emmerdale soap for the jungle.
Nicole's mother, who is also an avid watcher of the show, said: "She said she had made a couple of calls over a few hours."
Although Nicole repeatedly rang the premium rate line in support of Lucy Pargeter, it was Kian Egan of boyband Westlife who ended up being crowned King of The Jungle during Sunday's final, with Ms Pargeter finishing in third place after leaving the show on Saturday.