Britain's most tattooed man from Birmingham has explained in an interview with ITV news Central why he decided to change his name to 'King of Ink Land King Body Art The Extreme Ink-Ite'.
It comes after the 34-year-old claims an infringement of his human rights because he was refused a passport under that name. Rules state that names deemed as 'frivolous' are not allowed.
Also known as 'Body Art' for short, he told presenters Bob Warman and Sameena Ali-khan he believes he has the right to become Body Art in life and by name choice.
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ITV News visits the rural county in the wake of the EU referendum result and finds increasing frustration with Britain's political leaders.