A protest is taking place at a branch of Sports Direct in Nottingham in response to a mother's claims that she was asked to leave the shop because she was breastfeeding her baby in public.
Wioletta Komar, who was on a day trip from her home in Boston in Lincolnshire, says she was left in tears.
This comes after a previous protest when Emily Slough, from Rugeley, was labelled a 'tramp' for breastfeeding in public.
The company has declined to comment.
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ITV News visits the rural county in the wake of the EU referendum result and finds increasing frustration with Britain's political leaders.