A protest is being planned at a branch of Sports Direct in Nottingham after a mother claims she was asked to leave the shop for breastfeeding her baby.
The mother, who was on a day trip from her home in Boston in Lincolnshire, says she was left in tears.
Emily Slough from Rugeley who was labelled a 'tramp' for breastfeeding in public is expected at the protest later.
The company has declined to comment.
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Thousands of fans - who could not fit inside the cathedral - listened to proceedings from outside.