A team of more than 100 mystery shoppers are helping improve customer experiences on Jersey's high street.
Secret shoppers talk to sales assistants and buy products, then write up reports about the level of service they received.
Retailers say it is the only real way they can get an idea of what it feels like to shop in their stores.
One mystery shopper has given her top three tips for retailers to deliver good customer service.
Claire Boscq-Scott says it is all about delivering the basics:
- Greet the customer
- Use eye contact