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Consumer rights watchdog Which?, said yesterday that supermarkets should tell their customers which batches of chicken had tested positive for campylobacter.
It’s in the public interest to publish information about bacteria levels in chickens destined for supermarkets, so the poultry industry should clean up its act and be more accountable and transparent.
Some 24% out of 5,000 batches of chicken randomly selected for testing each year at slaughterhouses contained the highest of three levels of contamination at more than 1,000 bacteria per gram, according to the organisation that represents chicken producers.
The British Poultry Council's director of food policy Richard Griffiths said that the results were available within two days and shared immediately with retailers
The (£) Times reported that by that stage, the "chicken was likely to be on supermarket shelves".
Sainsbury's are selling "in the region of 5,000" of the chocolate bars they have created to support the Royal British Legion.
The bars feature in a special Christmas advert that recreates the famous truce between British and German troops in December 1914.
They are retailing for £1, with 50p going to the charity, which includes all the supermarket's profits plus a donation from Sainsbury's.
Mark Given, Head of Brand Communications, said:
We partnered with The Royal British Legion, in the 20th year of our relationship with them, to ensure we tell this story with authenticity and respect and we’re selling in the region of 5,000 every hour of the chocolate bars we have made to help to raise additional funds for them.
The John Lewis and Sainsbury's Christmas adverts have already racked up millions of views on YouTube in the short time since they were made available.
ITV News' Tom Bradby has tweeted:
This is incredible; the John Lewis ad has been watched 13.5 million times on youtube in a week, the Sainsbury's one almost 2m in 21 hours.
Sainsbury's have begun selling a £1 chocolate bar to accompany their advert.
The supermarket is giving 50p from the sale of each bar to the Royal British Legion, which accounts for all the profits plus a donation from Sainsbury's.
A spokesperson for the company said they had been "really pleased with the customer response" to the campaign.
E-cigarette adverts have been televised for some time but showing the actual device itself had been banned until changes in advertising rules.
The changes by the Committee of Advertising Practice mean e-cigarettes can be shown, including in use, in ads across UK media, on the condition that the ads comply with the strict new rules.
But it has ruled the ads must not show tobacco "in a positive light".
Tobacco advertising was banned on UK television in 1965, with the exception of rolling tobacco and cigars, which were banned in 1991.
In summary the rules state:
- Ads must make clear that the product is an e-cigarette and not a tobacco product
- Ads must not be likely to appeal particularly to people under 18, especially by reflecting or being associated with youth culture
- People shown using e-cigarettes or playing a significant role must neither be, nor seem to be, under 25
- Ads must not be directed at people under 18 through the selection of media or the context in which they appear
- Ads must not encourage non-smokers or non-nicotine users to use e-cigarettes
The co-founder of e-cigarette brand VIP has defended a new advert which has come under fire for "sexualising" the devices.
The advert for VIP e-cigarettes, to be broadcast tonight, will be the first TV commercial in 50 years to feature someone smoking.
Dave Levin, VIP co-founder, said: "We aren't afraid to provoke a debate about e-cigarettes. They are part of our society and we're offering our customers a healthier alternative to smoking."
He said two research papers in the UK had accused the World Health Organisation of exaggerating the dangers posed by e-cigarettes.
Mr Levin added: "One concluded that for every million smokers in the United Kingdom who turned to e-cigarettes, 6,000 premature deaths would be prevented each year - which would have a huge impact on public health, let alone NHS budgets."
Anti-smoking groups have condemned adverts featuring e-cigarettes for "sexualising" the devices.
ASH questioned new advertising rules and called for e-cigarettes to be aimed at smokers rather than a general audience.
It comes as a change in advertising laws means the first advert in 50 years to show someone smoking will be broadcast on TV tonight.
Deborah Arnott, chief executive of anti-smoking charity ASH, said: "These ads sexualise e-cigarette use and do not make clear that these products are not for a general audience but are aimed at smokers.
"ASH doesn't see how these ads conform to the new advertising rules and if they do, then we are seriously concerned that the rules are not fit for purpose."
The first advert in 50 years to show someone smoking is to be broadcast on TV tonight.
The VIP e-cigarettes ad will feature someone exhaling what appears to be cigarette smoke.
The ad, which can be broadcast following a change in law from the Advertising Standards Authority, will debut tonight during a break in ITV1's Grantchester.
Anti-smoking campaigners have attacked the ads for "sexualising" e-cigarettes but VIP said e-cigarettes are a healthy alternative to smoking.
It is not the first time VIP's TV campaigns have sparked controversy - its first ad, broadcast last December, was also criticised.