Liverpool managing director Ian Ayre insists Luis Suarez will not be sold despite his latest controversy in biting Chelsea defender Branislav Ivanovic.
The striker has been fined by the club, with the player asking for the money to be donated to the Hillsborough Family Support Group.
But there is no question of him being offloaded in the summer despite worldwide condemnation of his inexplicable actions in yesterday's 2-2 draw at Anfield.
"It affects his future in the sense that we have to work with him on his discipline - but Luis is a very important player to the club," Ayre told liverpoolfc.com.
"As we keep saying, he signed a new four-year contract last summer and we'd all love to see him here throughout that contract.
"He's a fantastic player, top scorer and everything we'd want in a striker, so there's no change there.
"This is more about getting him back on the right track and it's largely down to (manager) Brendan (Rodgers) now to work with him on that side of his character."