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  1. ITV Report

The Clothes Show to relaunch in Liverpool

After 27 years in Birmingham, The Clothes Show is relocating to Liverpool for July 2017 under the new name 'British Style Collective'.

The Clothes Show is relocating to Liverpool Credit: British Style Collective

With the full backing of Liverpool City Council, British Style Collective will form an integral part of the UK's summer festival calendar, celebrating fashion, beauty, music, wellbeing, fitness, health, and education in the creative arts.

The ACC Liverpool 1 will be used as part of the British Style Collective event next summer. Credit: McCoy Wynne

The show will take over the whole of the ACC Liverpool site as well as utilising iconic city centre buildings including Liverpool Cathedral, St George's Hall, and Camp & Furnace in the buzzing Baltic Triangle.

"The Clothes Show has long been the leading fashion exhibition in the country. It is testament to the reputation of this city and its credibility when it comes to staging major events that Haymarket has chosen to make Liverpool the home to one of their flagship brands. We have world class venues, a track record of entertainment and a city full of people who live and breathe fashion. It really is a perfect fit."

– Joe Anderson, Mayor of Liverpool

Liverpool's director of culture Claire McColgan says the event will have a huge economic impact on the city.

"As a city that celebrates and embraces culture and arts, Liverpool not only supports fashion and diversity but encourages it, making the city the perfect destination to launch the British Style Collective.

"The festival will be a celebration of fashion, beauty and lifestyle at its finest, giving our visitors the chance to discover bespoke brand experiences and pop ups that they will not find on the high street."

– Maryam Hamizadeh, Director of Exhibitions at Haymarket

For more information please visit britishstylecollective.com