He might only be a few days old but tiny Noah Kelly has already hit the TV screens - because of his silver hair.
Nicknamed the Silver Fox, baby Noah's hair has caused a stir after mum Clare sent a message to ITV's This Morning because of his likeness to host Phillip Schofield.
In her post, which has received 30,000 reactions and almost 700 shares, she said: "My son was born on Friday morning, he's been in intensive care for three days and came out this morning, but the non stop comments on his hair have been coming as it's silver, and I myself am dark blonde and my husband isn't blond either, but my husband has asked if I have had an affair with Phillip Schofield?? Is he his love child ?? I would like to see if this gets to Philip and see what he says."
Referring to the accusation on today's programme, presenter Holly Willoughby said: "She said his hair has got so much attention that her husband has even asked if she’s had an affair with Phillip Schofield. He wants to know if Noah is Phillip’s love child?'."
As a photo was shown showing Noah next to Phillip, Holly giggled: "There is something very similar about that."
Playing along with his co-host, Phillip told the viewers: "Yeah, and what’s more, you promised you’d never tell. But…hi."
Mum Clare, 38, from Newhey, Rochdale, is already mum to Ellie, 14, and Nieve, 11, while Steve has three boys Brandon, 19, Mason, four, and three-year-old Alfie.
Noah arrived at the Royal Oldham Hospital on Friday after Clare's waters broke on Thursday night.
Weighing 6lb 15oz, he was born with a bad infection so spent the first three days of his life in neonatal intensive care on a ventilator.
Clare said she was shocked by the response to her post.
She said: "We are overwhelmed with all the attention and love being sent Noah's way and can't thank everybody enough.
"We love his silver hair, the little man is a dream and is obviously set for stardom."