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  1. ITV Report

Shisha smoke warning campaign

Photo: pa

THE dangers of smoking Shisha are to be highlighted in a new public health campaign in Liverpool.

WHAT IS SHISHA

Shisha - also called hookah, narghile, waterpipe, or hubble bubble smoking - is a way of smoking tobacco, sometimes mixed with fruit or molasses sugar, through a bowl and hose or tube.

The tube ends in a mouthpiece from which the smoker inhales the smoke deep into their lungs - and studies show an hour's smoking is the equivalent of having between 100-200 cigarettes .

Credit: pa

Shisha smoking is traditionally used by people from Middle Eastern or Asian community groups, but is becoming increasingly popular in cities such as Liverpool, particularly among young people aged 18-25.

We have had huge success in reducing the smoking rate in Liverpool... however, we risk some of this great work being undone as a result of people smoking Shisha, which has the potential to be far more harmful due to the intensity of deep inhalation of chemicals and poisons.

"There is some evidence that because Shisha is flavoured, people don't realise how harmful it is and that it is equivalent to them smoking a huge number of cigarettes in one go.

– Dr Sandra Davies, Director of Public Health