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Liverpool firefighter becomes new 'Milk Tray' man

Patrick McBride Credit: Cadbury's

A firefighter from Liverpool has seen off more than 20,000 hopefuls to clinch the role the new modern Milk Tray Man by impressing judges with a line in thoughtful banter while performing a rescue lift.

Patrick McBride Credit: Cadbury's

Patrick McBride, a 39-year-old husband and father, was so determined to win the role that he donned his full firefighting kit for the audition and swung a bystander into a fireman's lift.

McBride, who has combined modelling with a 14-year career with the Cheshire Fire and Rescue Service, ticked all the boxes for confectionery Cadbury, which launched the search last year.

"My wife's so happy for me. She's made up. I think it will sink in when the billboards are up and the ads are on TV. I think she'll be pleased she's married to the Milk Tray Man.

"You can't get away with very much in a fire station. I'd expect some playful banter ... maybe the odd poster up. Maybe they'll come to work wearing black polo necks."

– Patrick McBride

"I couldn't have picked a better successor myself. He's incredibly genuine and I'm confident he will make the perfect modern-day hero and one I'm very proud to be handing over my duties to."

– James Coombes former Milk Tray Man

There have been eight Milk Tray Men since 1968:

  • GARY MEYERS - 1968 TO 1984
  • JAMES COOMBES - 1987
  • GED ALLEN – 1989
  • GRAHAM ROGERS - 1992
  • JONATHAN CAKE - 1993
  • MARK KELLER – 1997
  • BEN PORTER – 2000



Table service at the Golden Arches

Fast food chain McDonald's is to roll out table service across UK after a successful trial in Tameside, Greater Manchester.

Credit: pa

Self service kiosks, with staff bringing food to your table, will replace the current system of ordering at the counter and waiting there for your meal.

The idea has been introduced to beat queues and enable the company to compete with the growth in high end gourmet burger outlets. Tim Scott went to check it out:

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