Virgin Trains is to run a new direct service from Blackpool to London, after the company was given the green light from rail regulators to start direct services to Euston station from the resort.
The new service will start in December and is part of a range of service improvements on the West Coast Main Line route that coincide with the award of Virgin Trains' extended franchise.
The service will run from Blackpool North on weekdays departing at 5.25am, arriving at Euston at 8.34am.
The return service leaves at 4.33pm and gets in to Blackpool at 7.31pm.
Previously, passengers would have to change at Preston to get to the capital.