– Cllr Simon Blackburn, Leader of Blackpool Council
The launch of this scheme is the culmination of a great deal of hard work to ensure that the children of Blackpool get the best possible start to their day and are able to maximise their ability to succeed in school.
We hope that making sure young people are properly fed in the morning will help them to focus on learning and help teachers to do their job.
There will be no discrimination between those families that can afford it and those that cannot, every pupil will be able to start their school day fed and ready to learn.
All 12,000 primary schoolchildren in Blackpool will receive free breakfast for three months as part of a pilot scheme.
Pupils will be provided with fruit, yoghurt, toast, bagels, cereal bars and juice.
The scheme will run as a trial for three months and may be extended throughout the school year.