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New research has shown that people in the North West have thrown £62 million down the drain by flushing the wrong things down the toilet.
The study suggests that one in 10 people in the region has blocked their toilet by flushing away items such as toilet wipes, baby wipes and cotton buds - paying an average of £99 for a plumber to repair it. Across the region’s 5.7m adult population, this equates to some £62 million.
United Utilities commissioned the study to alert householders to this growing, and expensive, problem. To help get their message across, they have produced a video called 'You Can't Flush This', - spoofing the classic MC Hammer hit.