- 5 updates
One Direction's feature film This Is Us has great odds to become the UK's highest grossing film ever, according to bookmakers Ladbrokes.
As the premiere launches tonight, bookies are speculating at its potential success and make it a 5/1 chance to win a BAFTA award for Outstanding Debut in 2014.
The film chalked up at 4/1 to be the country's highest-grossing film ever, beating the record set by Skyfall in 2012.
Jessica Bridge of Ladbrokes said: "One way or another this film is going to break records and win awards. The 1D phenomenon is showing no signs of slowing down and the odds suggest they could be adding a BAFTA to their tour bus mantelpiece."
One Direction told ITV News that although being compared to The Beatles was "very flattering" it was "not necessarily something we agree with".
The hysteria surrounding Harry, Niall, Zayn, Louis and Liam was compared to Beatlemania in the 1960s by This Is Us director Morgan Spurlock.
However, the boys dismissed the claims, saying the Liverpudlian foursome were "in a league of their own" and "much cooler than us".
Cheshire's Harry Styles promotes an 'intimate' view of the band through their new film 'This Is Us'.
Morgan Spurlock, the creator of documentary Supersize Me and director of One Direction's first feature film This Is Us, said filming the band was "the closest thing I'll get in my whole lifetime to seeing anything similar to Beatlemania".
The American filmmaker told The Daily Telegraph: "I actually lobbied for this job.
"This is probably the closest I’ll get in my whole lifetime to seeing anything similar to Beatlemania. The access we got, the stories we tell … I just think it’s remarkable.”
He added: "The goal for me with this movie was to explore why them, why now, who they are, and what got them there. We’re looking at the five of them, and their families, and this amazing ride they’re on".