Hundreds of people across the North West posted a #nomakeupselfie on social media in recent days, to help raise money for cancer research. Today we showcase just a few of the people who showed the world how they look minus foundation and lipstick.
'No make-up selfies' have now prompted £2 million to be donated to Cancer Research UK.
The internet craze, which has gained momentum on social media in the UK in the last week, involves women taking photographs of themselves without make-up, posting them online, making a donation to charity and nominating others to do the same.
Other cancer charities have also seen a rise in donations following the campaign.
On Thursday Cancer Research UK revealed they had received £1 million in donations off the back of the trend in just 24 hours. Today they tweeted: