A Lancashire based electronic cigarette company has become the first to challenge European Tobacco Products Directive.
"Totally Wicked" from Blackburn claims it would place e cigarettes at a competitive disadvantage.
“Many of the regulations contained within the Tobacco Products Directive would result in electronic cigarettes being subjected to a stricter regulatory regime than some tobacco products. Not only is Article 20
therefore disproportionate, we believe it is also contrary to established EU law."
– Fraser Cropper, Managing Director of Totally Wicked