Blackpool has enjoyed its best ever visitor numbers for an autumn season since survey records began.
More than four million adults visited the resort between September and December 2013 according to the latest national Omnibus survey.
The figure represents an increase of 250,000 visits over the same period in 2012.
The autumn period is traditionally a busy period for Blackpool with the Illuminations attracting visitors nightly along with the World Firework Championships which take place over four Friday’s in September.
The increase in visits during the autumn season also means the number of adult visits for the year as a whole has risen to 10 million - almost matching the 2012 annual total despite disappointing figures in some of the spring and summer months.
The ratio of staying visitors versus day visitors also showed an increase between September and December – with 42% staying for at least one night compared to 36% in 2012.
The survey, carried out among 4,000 households in Britain, reaffirms the vital importance of the Illuminations with well over half of the visits coming during September and October, and 25% of autumn visitors citing the Lights as their primary reason for coming to Blackpool.
Iconic British chart toppers Madness will complete the line-up for Blackpool's first ever Illuminations Switch-On Weekend.
The legendary band from Camden Town will headline at The Tower Festival Headland tonight for the second full concert celebrating the official Lights Switch-On.
Madness front man Suggs said he is looking forward to playing at a unique and quintessentially British landmark. Suggs said: "Madness in Blackpool? With illuminations? what a combination! We'll definitely be wearing our sunglasses on stage for this one."
Madness have been entertaining the British public since 1979 and are famous for having over 20 top 10 records including It Must Be Love, Our House, House of Fun and Baggy Trousers.
Natalie Wyatt of Marketing Blackpool, said: "Madness is the perfect act to complete the line-up for our first ever full Switch-On weekend event. Their songs are known universally and appreciated by a really wide audience.
The line-up for the full weekend is fantastic and I hope to see many families, couples and individuals enjoying the range of music on offer. When you add to that the unique event space that is The Tower Festival Headland this should be a great event.''
Bosses in Blackpool are giving us a sneak preview of the new illuminations which will be revealed to the public later this year. There will be a new Sooty display as well as a street art exhibition curated by Lawrence Llewelyn Bowen.
Chat show host Jonathan Ross will switch on Blackpool Illuminations.
Jonathan said: “I am thrilled to have been asked to Switch-On the Illuminations. We visited Blackpool last year and were blown away by what a great place it is for families.
“To be asked to come back this year and Switch-On the Lights is fantastic and we are all looking forward to spending another weekend in resort. I can’t believe I am going to get to stand in front of The Blackpool Tower and flick the switch that lights up Blackpool until November 10.”
Irish rock band The Script will headline at Blackpool’s new Illuminations Switch-On weekend.
Frontman Danny O'Donoghue said: “We are thrilled to have been chosen to perform at Blackpool’s 101st Illuminations Switch-On event. The Lights are synonymous with Blackpool and all that people love about it.
“We love to perform live and to get the opportunity to play at such a unique outdoor venue, on the edge of the Irish Sea, is a fantastic opportunity for us and one that we are really looking forward to.”