Bolton Wanderers have announced that their Reebok stadium will be renamed the 'Macron Stadium'.
They have agreed a four-year-deal with the sportswear manufacturers, Macron, who will also make the team kits from this summer.
Wanderers chairman Phil Gartside said: "This is an extremely exciting and beneficial deal for our club."
Bolton boss Dougie Freedman and Blackburn goalkeeper Paul Robinson look ahead to today's Championship clash at the Reebok Stadium.
As Burnley come to the Reebok, Bolton boss Dougie Freedman says his side just need to work on their concentration.
Burnley boss Sean Dyche has been talking about their clash against local rivals Bolton tonight.
Nat Lofthouse's 1958 FA Cup winners medal along with his 1952 England cap against Austria have gone on display as part of a new collection to honour the former Bolton forward.
The football club, which he played more than 500 times for, were part of a consortium that helped to keep the special memorabillia in his home town.
A collection of football memorabilia once owned by Bolton legend Nat Lofthouse has gone on display at the town's museum.
The council bought the lot to make sure it remained in the town. It includes an FA Cup winners medal from the 1950's.
Phil Mason, Bolton Wanderers
A collection of sporting memorabilia once owned by Nat Lofthouse goes on display to the public. The assortment of medals, trophies and other keepsakes was bought at auction last month.
Bolton Council paid £75, 427 for the collection with the help of Friends of Bolton Museum and Art Gallery, NCP and Bolton at Home.
The 19 items are described as a 'snap shot of his success and his achievements.' They are on show at the Bolton Museum.
A collection of sporting memorabilia once owned by Nat Lofthouse is to go on display to the public.
The assortment of medals, trophies and other keepsakes bought at auction earlier this month will be unveiled at Bolton Museum today.
The items will be displayed in the Bolton Lives gallery, and visitors will be able to see Nat's FA Cup Winners medal from 1958, the FA Cup Final football from the same year and his English FA Cap from the famous England V Austria match of 1952 where he acquired the Lion of Vienna nickname.
Bolton Council acquired the collection for £75,427 with the help of a consortium made up of the Friends of Bolton Museum and Art Gallery, National Car Parks (NCP) and Bolton at Home.
Bolton Council's Cabinet Member for Culture, Councillor Anthony Connell, said: "We were fortunate to be able to secure some of the collection at auction and appreciated the support shown by members of the consortium.
"I was approached directly by the club and was happy to welcome their support, which can only strengthen our proud links to Nat and his sporting career.
He clearly was a popular sportsman on and off the pitch, demonstrated by the thousands of visitors we had to a commemorative exhibition soon after his death in 2011."
Phil Gartside, Chairman of BWFC said: "Bolton Wanderers recognises that Nat Lofthouse was as equally important to the people of Bolton, the town and the club and we were delighted to be a part of the efforts to retain his memories."
It's been a bad start to the season for Bolton - in fact it's been their worst in 111 years.
After just missing out on the play offs last season, this campaign Dougie Freedman's side are yet to register a win.
As Daniel Hewitt reports it's left the Wanderers wondering what's gone wrong.