Cheshire's Olympic cycling champion, Chris Boardman is backing a new campaign calling on drivers to "Think Bikes".
New figures from the AA say more than 80% of drivers say they have trouble spotting cyclists and motorcyclists.
More than half are often ‘surprised when a cyclist appears from nowhere’.
Chris Boardman, a world time trial champion in 1994, is British Cycling's policy adviser and backing the AA's campaign.
He said "This is a welcome step in creating a culture of mutual respect between all road users."
He went on "We know that cyclists and drivers are often the same people – nine out of 10 British Cycling members also drive a car. This sticker campaign reflects the importance of looking out for everyone on the road, regardless of what form of transport they use."
Members of a cycling club from Manchester have welcomed the introduction of British Cycling's ten-point plan to encourage people to get on their bikes.
Toby Burkill and Robbie Duncan from Manchester Wheelers say that there's still plenty to be done.
British Cycling has announced its ten-point plan as it aims "to transform Britain into a cycling nation".
- Meaningful consistent level of investment
- Consistent political leadership
- Cycling safety on the driving test
- Strengthen cycling safety in the Highway Code
- Road and cycle safety awareness
- Reducing risk to cyclists from HGVs
- Cycle training available for all children
- Reduce speed limits
Olympic cyclist Chris Boardman will be in Liverpool today to help prepare the set-up of the city's cycle hire scheme.
The council is planning to launch it in the summer with 3 hundred bikes available and then expand to a thousand over the next year.