It lasted just under an hour but in his keynote speech at the Conservative Party Conference in Manchester the Prime Minister made more references to the North West than almost any other region in the country, including London.
Much of the speech was dedicated to attacking Labour's economic record and the party's plans for a future Britain. His alternative to Ed Miliband's 'Britain can to better than this' mantra was the notion of Britain as a "Land of opportunity', and in it, the north-west plays a prominent role:
Blackpool, said Mr Cameron, should be the 'centre of Europe' for the shale gas industry.
Manchester should have aspirations to be the "world leader in advanced materials"
The North West needs High Speed Rail: "This country has been too London-centric for far too long" he said.
George Osborne said the Conservative Party is not considering striking local deals with the UK Independence Party (Ukip) in the upcoming General Election.
A number of high-profile Tories have floated the possibility of an alliance with Ukip in the run-up to the election to avoid splitting the right-wing vote.
When asked if he was ready to consider such a deal, the Chancellor told Sky News: The short answer is no. What the Conservative Party is doing is talking to the country, in marked contrast to the other political parties who are talking about themselves and positioning themselves.
"We've got a big, simple offer for the country. The economy is on the right track and we are going to see our plan through."
The Conservative Party Conference continues in Manchester today. Yesterday 40,000 marched through Manchester protesting against cuts. But speaking to Granada Reports, George Osborne says the economy is on the mend, and the North West has benefitted.