Cheshire's Olympic cycling champion, Chris Boardman is backing a new campaign calling on drivers to "Think Bikes".
New figures from the AA say more than 80% of drivers say they have trouble spotting cyclists and motorcyclists.
More than half are often ‘surprised when a cyclist appears from nowhere’.
Chris Boardman, a world time trial champion in 1994, is British Cycling's policy adviser and backing the AA's campaign.
He said "This is a welcome step in creating a culture of mutual respect between all road users."
He went on "We know that cyclists and drivers are often the same people – nine out of 10 British Cycling members also drive a car. This sticker campaign reflects the importance of looking out for everyone on the road, regardless of what form of transport they use."
Members of a cycling club from Manchester have welcomed the introduction of British Cycling's ten-point plan to encourage people to get on their bikes.
Toby Burkill and Robbie Duncan from Manchester Wheelers say that there's still plenty to be done.
British Cycling has announced its ten-point plan as it aims "to transform Britain into a cycling nation".
- Meaningful consistent level of investment
- Consistent political leadership
- Cycling safety on the driving test
- Strengthen cycling safety in the Highway Code
- Road and cycle safety awareness
- Reducing risk to cyclists from HGVs
- Cycle training available for all children
- Reduce speed limits
Wirral's Olympic gold medalist Chris Boardman says Britain is failing to embed cycling in every day cultureRead the full story ›
Laura Trott and Jason Kenny are to become mentors for their sport. The gold medal winning cyclists will work with young people aged 7-14Read the full story ›
Chorley's Sir Bradley Wiggins will receive officially his knightood at an investiture ceremony later.
The honour for services to cycling is in recognition of his Tour de France win and Olympic gold.