Labour leader Ed Miliband has described David Cameron's reference to him in a speech in Downing Street yesterday as an "unprecedented attack".
After returning from Buckingham Palace, the Prime Minister told the gathering press "in 38 days’ time you face a stark choice. The next prime minister walking through that door will be me or Ed Miliband."
Speaking to Granada Reports on the first full day of campaigning, the Labour leader said he expected Mr Cameron to "attack" him throughout the campaign.
A rows broken out in Liverpool after Ed Miliband posed with a copy of The Sun newspaper. There's still widespread anger there over the paper's reporting of the Hillsborough tragedy in 1989.
It's understood Mr Miliband said he was showing support for England's bid for the World Cup, headlined in the paper. The campaign sparked controversy after postal workers refused to deliver the special edition to homes across the area.