A rare Asian elephant has been born at Chester Zoo, with the birth captured on CCTV.
The female calf arrived to 12-year-old mum Sundara after a 22-month gestation and was on her feet within minutes.
Richard Fraser, assistant team manager of elephants at Chester Zoo, described the birth as "perfect" and a "great family occasion."
Asian elephants are listed as endangered on the International Union for the Conservation of Nature's red list, threatened by habitat loss, poaching, disease and direct conflict with humans. The new calf is a huge boost to the endangered species breeding programme.
There's a new national campaign to help save the elephant from extinction.
The animals are under threat from poachers - with thousands being killed in the wild each year.
It's even feared they could be wiped out within a generation.
The government started it all at Knowsley Safari Park today, where it's hoping children could be the key to saving the elephant.
Our Merseyside corespondent Andy Bonner reports:
Secretary of State for the Environment, speaks about the "If They're Gone" scheme to protect elephants in the wild.
To find out more head to the campaign's Facebook page.
Knowsley Safari Park have released a series of steps that you can take to day-to-day to help protect elephants in the wild.
- Don’t buy ivory. If you buy, elephants die.
- Think before you buy anything that could be made from or contain body parts of endangered species like certain alternative traditional medicines
- Ask where products come from and if they've been produced sustainably
- Support wildlife conservation programmes
- Spread the word - tell your friends and family about elephants and how important it is to help protect them
- Report any suspicious activity concerning the buying and selling of wildlife products to your local police.
Knowsley Safari Park are supporting a new drive to save elephants as part of a national endangered species campaign 'If They're Gone.'
The Secretary of State for DEFRA Owen Paterson will help raise awareness of the elephant's plight.
It comes at a time when there's been unprecedented levels of elephant poaching for their ivory
The results of a new survey will also be revealed at the park , showing that many of us are unaware that parts of elephants (and other endangered species) are popular ingredients in traditional alternative medicines.