Former football stars are pitching the idea of a university that is not just for academics.
The idea is being led by Gary Neville, one of Manchester United's high achieving class of 92.
Gary and a group of his teammates, who have already taken over a football club and built a hotel, believe the secret to success is having a strong character.
Our correspondent Ashley Derricott went along to the launch:
Gary Neville has confirmed he will bring the popular Mahiki nightclub franchise to Manchester, and he plans to launch the venue in the spring of next year.
The former Manchester United and England footballer has signed a 20-year lease on a building within the city's business community the Albert Estate in which the nightclub will be situated.
The distinctive Polynesian and tiki-themed London venue is a favoured nightspot of celebrities, and Prince Harry has been known to attend.
The club was first opened in 2005 by Piers Adam, David Phelps and Nick House, with a Dubai branch opening in 2011. Neville's venture will see him open the third in the chain while growing his business and property portfolio in Manchester.
Neville's property portfolio includes Hotel Football, opposite Old Trafford, and he plans a development in the heart of the city which will generate over 1,300 new jobs.
Mahiki already has fantastic venues in world-class cities so we are delighted to bring a club of this calibre to Manchester, in a great location such as the Albert Estate.
Former Manchester United star Gary Neville has started his coaching career at Valenciatoday.
Neville has been working with his assistant coaches Miguel Angel Angulo and brother Phil Neville, as well as the rest of the coaching staff and the players.
This afternoon he is leading sessions at the Estadi Antonio Puchades, which will be open to fans as well as the media.
The father of North West sporting stars Gary, Phil and Tracey Neville has died aged at the age of 65, the family said in a statement.Read the full story ›
Ex-Manchester United and England footballer Gary Neville has been awarded an honorary doctorate.
The England coach received a doctor of science award from Salford Business School.
The University of Salford said the doctorate recognised his "dedication to promoting the importance of sustainability in the sports and property development industries".
"I've had a strong affiliation with Salford ever since I joined Manchester United as a youth player in 1991 and I'm delighted to be involved more closely with the city's community through Salford City FC and now as an honorary graduate at the University.
"University students work so hard to get a degree and you could say that the Salford students graduating today have, in football terms, won a Premier League title. But now they need to get on in their chosen career and win six or seven more."
A new hotel venture headed up by former teammates Gary Neville and Ryan Giggs is heading for completion. The 133 bedroom hotel is directly opposite Old Trafford and will feature a five-a-side rooftop pitch. This video captures the Class of 92 having a kick-about with their builders on the roof!
Five of Manchester United's most successful homegrown players have agreed a deal to buy non-league Salford City FC this summer.Read the full story ›
Ryan Giggs sprinting away from our reporter Adam McClean when he asked him about the deal at MediaCity.
Gary Neville, Phil Neville, Ryan Giggs, Paul Scholes and Nicky Butt have exchanged on a deal to acquire Salford City Football Club.