A survey of young people at Knowsley Safari Park has found young people are unlikely to recognise some of Britain's most common bird species.
Many of the young people surveyed mistook puffins for penguins, kingfishers for woodpeckers and red kites for golden eagles.
A poll of 500 children at the park found fewer than half of under 15s have seen the top ten most popular birds.
Knowsley Safari Park has now opened a new trail for bird-watching in the hope of improving young peoples' ability to recognise birds.
Rachel Scott of Knowsley Safari said:
"Finding a space where children can pay attention to what’s soaring and swooping over their heads is the best way to encourage their interest in native birds.”
Knowsley Safari Park is creating the country's first elephant time capsule to raise awareness of the plight of world's largest land mammal.Read the full story ›
A baboon's been shot dead after it escaped at Knowsley Safari Park. The animal was killed after it managed to climb over a perimeter fence.Read the full story ›
There's a new national campaign to help save the elephant from extinction.
The animals are under threat from poachers - with thousands being killed in the wild each year.
It's even feared they could be wiped out within a generation.
The government started it all at Knowsley Safari Park today, where it's hoping children could be the key to saving the elephant.
Our Merseyside corespondent Andy Bonner reports:
Secretary of State for the Environment, speaks about the "If They're Gone" scheme to protect elephants in the wild.
To find out more head to the campaign's Facebook page.
Knowsley Safari Park have released a series of steps that you can take to day-to-day to help protect elephants in the wild.
- Don’t buy ivory. If you buy, elephants die.
- Think before you buy anything that could be made from or contain body parts of endangered species like certain alternative traditional medicines
- Ask where products come from and if they've been produced sustainably
- Support wildlife conservation programmes
- Spread the word - tell your friends and family about elephants and how important it is to help protect them
- Report any suspicious activity concerning the buying and selling of wildlife products to your local police.
The government's launched a new campaign at Knowsley Safari Park to help save elephants from being poached in the wild.Read the full story ›
Knowsley Safari Park are supporting a new drive to save elephants as part of a national endangered species campaign 'If They're Gone.'
The Secretary of State for DEFRA Owen Paterson will help raise awareness of the elephant's plight.
It comes at a time when there's been unprecedented levels of elephant poaching for their ivory
The results of a new survey will also be revealed at the park , showing that many of us are unaware that parts of elephants (and other endangered species) are popular ingredients in traditional alternative medicines.