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Scheme to help save elephants

There's a new national campaign to help save the elephant from extinction.

The animals are under threat from poachers - with thousands being killed in the wild each year.

It's even feared they could be wiped out within a generation.

The government started it all at Knowsley Safari Park today, where it's hoping children could be the key to saving the elephant.

Our Merseyside corespondent Andy Bonner reports:

Steps you can take to protect elephants

Knowsley Safari Park have released a series of steps that you can take to day-to-day to help protect elephants in the wild.

They include:

  • Don’t buy ivory. If you buy, elephants die.
  • Think before you buy anything that could be made from or contain body parts of endangered species like certain alternative traditional medicines
  • Ask where products come from and if they've been produced sustainably
  • Support wildlife conservation programmes
  • Spread the word - tell your friends and family about elephants and how important it is to help protect them
  • Report any suspicious activity concerning the buying and selling of wildlife products to your local police.

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Knowsley supports bid to protect elephants

African elephants at Knowsley Safari Park Credit: Knowsley Safari Park

Knowsley Safari Park are supporting a new drive to save elephants as part of a national endangered species campaign 'If They're Gone.'

The Secretary of State for DEFRA Owen Paterson will help raise awareness of the elephant's plight.

It comes at a time when there's been unprecedented levels of elephant poaching for their ivory

The results of a new survey will also be revealed at the park , showing that many of us are unaware that parts of elephants (and other endangered species) are popular ingredients in traditional alternative medicines.