A woman who is among thousands who have posted make-up free pictures of themselves online, says she "can't believe" the response and the money raised for cancer research.
Jo Edwards from Newton-le-Willows, joined the online trend after losing her husband to stomach cancer. She has pledged to help Manchester's Christie Hospital.
Hundreds of people across the North West posted a #nomakeupselfie on social media in recent days, to help raise money for cancer research.
Here are just a few of the people who showed the world how they look minus foundation and lipstick.