Figures revealed by the North West ambulance service show violence and aggression against ambulance workers in the region are up 27%.
The NWAS have launched a campaign asking the public to think about the the person ‘Behind the Uniform.'
In 14/15, ambulance staff reported 608 incidents of verbal abuse and threatening behaviour in 15/16, this number rose by 27 per cent to 755.
NWAS saw a rise of 5% percent in physical assaults in 15/16 (390) compared to 371 in 14/15.
The objective of the campaign is to highlight that the staff are people just like everyone else, with homes, friends and families and that these acts can be hurtful both physically and mentally and will not be tolerated.
Scarlett, aged 10, describes how her father Paul, a Paramedic, had to have surgery for a knee injury after he was assaulted by a patient in the back on an ambulance, resulting in him having to be off work for six months.
Over the next two weeks, they'll will be using social media to highlight violence and aggression statistics and real case studies, as well as asking staff to use the hashtag #behindtheuniform to say something about themselves unrelated to work.
The service saw a five per cent increase in the number of 999 calls received last year.
1,170,154 compared to 1,113,398 the previous year. Yet only a third of these calls were categorised as life-threatening.
The film aims to raise awareness of the variety of ways in which the Service can help so ambulances are kept free for those who need them most.
If an ambulance response is appropriate, there’s more than the traditional ambulance crew available to help. The Service uses paramedics in cars and on cycles, air ambulances and trained volunteers too.