The charity says that their helpline staff have assisted 676 people in the North West who have contacted the NSPCC about emotional neglect and abuse this year.
498 of these cases were so serious they have been referred to local authorities for further action, compared to 348 last year, an increase of just over 43%.
We're supporting @nspcc in their national campaign to help parents protect children from sexual abuse. #talkPANTS http://t.co/kjclJlImdA
Morris Robinson has spoken out to support the NSPCC and their campaign to encourage parents to speak to their children about the warning signs of abuse.
Lancashire police say they're pleased to be supporting this innovative campaign which aims to raise awareness about the importance of educating children about staying safe and speaking out.
– Det Supt Ian Critchley, Head of Public Protection for Lancashire ConstabularyWe know that for many it can be a difficult topic to broach but prevention is always better than cure and we can’t underestimate the importance of those early conversations to make children aware of the dangers.
“One of the biggest challenges in the majority of cases involving children who have been sexually exploited is that many of those involved don’t think of themselves as victims. The men groom the victims into believing they are in a relationship them.
Bernadette Oxley, NSPCC Regional Head of Services for North West and Cumbria says parents want advice on how to speak to their children about staying safe. She says post the Jimmy Savile and Stuart Hall cases children are asking questions and parents need to know handle them.
It's being supported by Lancashire police who say parents and carers should be aware and keep any eye out for warning signs such as changes in a child's behaviour.
The NSPCC is opening a new children's centre in Manchester which will offer a range of support to vulnerable children and their families.
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