The charity says that their helpline staff have assisted 676 people in the North West who have contacted the NSPCC about emotional neglect and abuse this year.
498 of these cases were so serious they have been referred to local authorities for further action, compared to 348 last year, an increase of just over 43%.
Morris Robinson has spoken out to support the NSPCC and their campaign to encourage parents to speak to their children about the warning signs of abuse.
Lancashire police say they're pleased to be supporting this innovative campaign which aims to raise awareness about the importance of educating children about staying safe and speaking out.
Bernadette Oxley, NSPCC Regional Head of Services for North West and Cumbria says parents want advice on how to speak to their children about staying safe. She says post the Jimmy Savile and Stuart Hall cases children are asking questions and parents need to know handle them.
It's being supported by Lancashire police who say parents and carers should be aware and keep any eye out for warning signs such as changes in a child's behaviour.