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Man Utd 'call in specialists to improve atmosphere'

Old Trafford has been criticised for lacking atmosphere. Credit: Neal Simpson/EMPICS Sport/PA Wire

Manchester United have employed a specialist acoustic engineer in an attempt to improve the atmosphere at Old Trafford, Manchester Evening News reports.

Despite the stadium being nicknamed the ‘Theatre of Dreams’ and being the largest in the Premier League, the stadium was is often ridiculed for having a poor atmosphere. A club source told the Manchester Evening News:

"There were supporters in the Stretford End who thought they had made a lot of noise only for friends in different parts of the ground to say they couldn't hear them."

The expert attended the Liverpool match in January and will visit the 75,000 capacity stadium again before the season’s conclusion, before submitting findings to the clubs management, according to Manchester Evening News.

The Premier League leaders refused to comment on how much they are paying for the specialist’s expertise.


Old Trafford deal 'builds on' our commitment to cricket – Emirates

The airline Emirates, which has today announced it bought the naming rights to the home of Lancashire County Cricket Club, says the move shows how committed the firm is to UK sport.

Emirates already sponsors Arsenal's football ground in north London, the 2014 Commonwealth Games, Durham County Cricket Club and the Yorkshire Cup in horse racing.

“This is an excellent opportunity to build upon Emirates’ commitment to cricket, a sport we have been associated with in the UK since 2002.

“This association also highlights our continued investment in Manchester and the surrounding region, a hub which we see as vital to our operations in the UK and from which we operate three daily flights, including one of our flagship A380s."

– Sir Maurice Flanagan, Emirates executive vice chairman Emirates Airline and Group

Lancashire County Cricket ground re-named Emirates Old Trafford

Emirates has bought the naming rights to Lancashire's home ground Credit: Martin Rickett/PA Wire

The airline Emirates has bought the naming rights for Lancashire County Cricket Club's home ground.

In a 10-year deal the club's ground will now be known as Emirates Old Trafford. The company's branding will also appear on the players' kits.

The club's chairman, Michale Cairns OBS said: "This announcement represents another major step in the redevelopment of Old Trafford.

“We could not have found a better and more suitable partner than Emirates. We are extremely proud to be associated with them and look forward to a long and mutually beneficial relationship.

“The financial benefits of this deal are a core component of our long-term strategy for commercial sustainability.

"The partnership will support our intention to be regarded as one of the top County Cricket Clubs in the country and undisputed as a Category A Test Match venue. We remain committed to providing the very best facilities for our members, players and spectators.”


Old Trafford Ashes test tickets on sale today

Tickets for next August's Ashes Test at Old Trafford go on sale today.

Demand is expected to be high. It is the first time the classic England vs Australia test series has called at the ground since 2005.

Fans can buy tickets from 10am today. The match, which is the third test in the series, is due to take place between August 1 and 5, 2013.

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