New figures reveal 29 people lost their lives around the north England coasts last year – the highest number in four years.
The number of near-misses was even higher, with 52 lives being saved by the RNLI’s lifeboat crews and lifeguards in the north.
The charity's launching a major drowning awareness campaign, Respect the Water, warning people to stay safe this summer.
The campaign targets key locations, including Blackpool, where there have been eight coastal fatalities in the last four years.
Lifeboat crews in the north of England rescued more than 1000 people last year. Figures from the Royal National Lifeboat Institution show that Blackpool lifeboat station was one of the busiest in the region - with almost 80 rescue launches.
The summer of 2013 has been one of the busiest on record for Royal National Lifeboat Institution (RNLI) lifesavers in the North of England.
RNLI lifeguards say they experienced a busy season in the North, dealing with 1,408 incidents compared to 1,143 last summer – a 23.2% increase.
Our lifeboats have launched to a vast range of incidents from children getting swept out to sea on inflatables to broken down pleasure boats and dogs in difficulty.
Even the naming ceremony of our new lifeboat was interrupted by a rescue call. Our volunteers have been extremely busy this summer and I am very proud of the dedication they have all shown to the RNLI, to Blackpool Lifeboat Station and to their aim of saving lives at sea.’
The Liverpool actress Jennifer Ellison's been rescued by a lifeboat crew after getting into difficulties off the North Wales coast.
Jennifer was on board an inflatable boat with husband Robbie Tickle when it suffered engine failure and began drifting towards Moelfre island off Anglesey.
The inshore RNLI lifeboat was launched and the vessel was towed back to Moelfre beach.
Shortly after the rescue, Jennifer posted a picture of the incident and tweeted:
‘Just been sea fishing with my hubby!! Needed to be rescued!!! Terrifying! Thanks so much RNLI!’
RNLI Coxswain Anthony Barclay said: "At the time of the rescue we didn’t realise it was Jennifer on board, but after all the interest it has generated, I wanted to thank her for helping to raise awareness of the work of the RNLI charity and for showing her gratitude to the RNLI crew.
"‘They had the misfortune of suffering engine failure whilst out sea fishing but were towed back in without any complications. We’re always happy to help when the call comes and never know quite what situation we may face."
It's been a busy night for Peel lifeboat crew - they've been involved in two rescues.
The first was an exercise during a visit by the Lt Governor of the Isle of Man.
But minutes after His Excellency Adam Wood left they were called out to a real emergency.
A 40 foot yacht had developed engine trouble whilst moored in Peel bay and was unable to escape a heavy swell. The yacht with four people on board was towed to safety.
Lifeboat crews from the Isle of Man have rescued two men after their dingy broke down in the Irish Sea.
The men were returning to Ireland after visiting the Manx TT races when their engine failed.
The Peel Lifeboat, which was taking part in an exercise in the area, had to tow the stricken vessel 15 miles back to safety.
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Paul is a hardworking man who enjoys spending time with friends and loves his family dearly.
He’s only recently moved back to Blackpool and we’re obviously shocked by what has happened and it’s a difficult time for us all, particularly as Paul can’t swim and we fear the worst.
We’re now just waiting for that fateful call to say that he’s been found so we can have some closure.
We’d like to thank all the emergency services for their efforts in trying to find and rescue Paul.