A police officer from Lancashire has stripped naked for a billboard poster, designed to persuade drivers to look out for bikers.
The North West will get 15 million pounds of Government money to make cycling in our towns and cities safer.
The money will be used to improve the design and layout of roads at 78 locations across the country, with all schemes due for completion within the next 12 months.
The cash consists of a 20 million Government grant and 20 million from local authorities.
Transport Minister Norman Baker said: "Cycling is healthy and reduces congestion so it is welcome news that more and more people are taking to two wheels.
The schemes cover every English region apart from London
It's a frightening statistic five peple die on the roads every single day.
That's why pupils in Liverpool have been given a graphic demonstration of what it's like to be involved in car crash.
One of their classmates at Litherland High was cut out of the wreckage.
It comes just days after a 19 year old girl was sentenced after killing her best friend in a crash in Blackpool.
Merseyside fire crews are taking their campaign into schools to highlight the dangers to young drivers of the future.Our Correspondent Elaine Willcox was there.
A survey of children in the North West has revealed 81% think drivers need to slow down around their home and school.
Six in ten children asked said they'd be able to walk and cycle more if roads near them were safer. The survey was conducted by road safety charity Brake.