Sir Bradley Wiggins is to launch a new professional cycling team this year as he prepares for the team pursuit at the 2016 Olympic Games.
Wiggins, who would become the most decorated British athlete in Olympic history if he clinches an eighth medal in Rio de Janeiro next year, says he is keen to give something back to the sport and wants to use his success to encourage a healthy cycling culture within the UK.
The team will be sponsored by Sky and Wiggins, 34, will officially join them early in May after leaving Team Sky.
Now I want to build something to inspire kids and to reach all those people who might be on the fringes of the sport.
"My message is simple: If I can do it, then so can you."
The new team - named 'Wiggins' - will be sponsored by the 34-year-old's long-time supporter Sky and is fully endorsed by UK governing body, British Cycling.
British Cycling's chief says Sir Bradley Wiggins can win medals at five consecutive Olympics.Read the full story ›
Olympic champion Sir Bradley Wiggins is optimistic of success in the Road World Championships time-trial in Ponferrada on Wednesday.
Wiggins finished second to Germany's Tony Martin, the Olympic silver medallist, in Florence last year but is confident the 47.1-kilometre route favours his attributes this time around.
"I'm in better shape than last year," the 34-year-old Wiggins told BBC Sport.
"It's quite mountainous and suits me more than Tony. Every year I think this might be the year but you never know. That's why I like it."
Wiggins is joined in the race by Commonwealth Games champion Alex Dowsett.
The Londoner beat Dowsett to the British title in June and won a short Tour of Britain time-trial last weekend.
"This year's course is a lot different to last year's, which was long and flat," added Wiggins, who did not ride the Glasgow 2014 time-trial.
"You have to think more on this course. There's no room for error.
"You need to have enough in the tank for the end. It's challenging, a true test of the time trial."
We are delighted to welcome Sir Bradley to Prudential RideLondon this weekend.
He completes an already first-class line-up for the event.
The Prudential RideLondon-Surrey Classic enjoys great support from spectators at the roadside across the route and this announcement means fans can now look forward to seeing one of the greatest ever British cyclists racing in the event.
Sir Bradley Wiggins will race on London's roads this weekend as the 2012 Tour de France winner competes in the Prudential RideLondon-Surrey Classic for the first time.
Wiggins is a late addition to the Team Sky line-up. He will be the first former Tour de France winner to ride in the event.
Sir Bradley Wiggins has been welcomed back to the track with open arms by Team England, with Ed Clancy admitting the former Tour de France champion has been treated like a visiting celebrity.
Wiggins, from Eccleston in Lancashire, will be lining up for his country at the Commonwealth Games in Glasgow after being controversially overlooked for Team Sky's Tour squad.
Although three of Wiggins' four Olympic gold came in the velodromes of Athens and Beijing he has been a road specialist for the best part of six years, culminating in his historic Tour success in 2012.
He is now back in England's team pursuit line-up at the Commonwealths and pondering another track run at Rio 2014.
"Brad's return is definitely a good thing - he's exciting, he brings a lot of energy, everyone knows he is a character and he is a superstar now, a massive superstar in the world of cycling."
Chorley's Sir Bradley Wiggins has confirmed he will miss the 2014 Tour de France.
Team Sky are expected to announce later today their nine-man team for the race, which starts in Leeds on 5 July.
Speaking after winning the British time-trial championship, 34-year-old Wiggins said he will not be competing in the race he won two years ago.
"It's disappointing on a personal level, but I think from a team point of view they've probably put the strongest squad up as it stands," he said.
Sir Bradley Wiggins has been forced to withdraw from the Tour de Suisse due to injury.Read the full story ›
Lancashire's Sir Bradley Wiggins is one stage away from claiming overall victory at the Tour of California.
Sir Bradley from Eccleston ended the penultimate stage of the competition in the front group.
He held on to his 30 second advantage with Peter Sagan sprinting to the stage seven win.