Can it really be done? FirstGroup, already a big train operator, have swiped the UK's most profitable train line from Virgin. They will pay an eye watering £5.5 billion for the privilege.
Even that is a very big promise to keep but as well as forking out the cash they have come up with a whole shopping list of other commitments.
More from ITV Laura Kuenssberg: Business Editor here.
Celebrities back a campaign to force a U-turn on the Government's decision to strip Virgin Trains of its West Coast main line franchise.
Branson threatens to walk away from the rail industry after Virgin lost its West Coast franchise to rival transport company First Group.
The Governmement has announced that First Group will take over the running of the West Coast main line from December.