Lancashire County Cricket Club's director of cricket Mike Watkinson says the new naming rights deal with Emirates will benefit cricket.
He told ITV Granada that the club will use the money to attract the best players and to invest in developing home-grown talent.
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Turning cooler and more unsettled
The victims were among 18 people on board the coach which was travelling from Mecca to Medina on Saturday as part of an Umra pilgrimage.
Feeling fresher and more seasonal over the next few days