Lancashire County Cricket Club's director of cricket Mike Watkinson says the new naming rights deal with Emirates will benefit cricket.
He told ITV Granada that the club will use the money to attract the best players and to invest in developing home-grown talent.
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The former Manchester United, Everton and England player becomes the permanent successor to Mark Sampson, who was sacked last September.
Imagine gazing out of your classroom window and seeing this – the hallowed turf of the Premier League’s top club.