All efforts to ensure responsible tanning should be welcomed, particularly in Liverpool where the city has a historic problem with underage tanning.
Our own membership research shows that underage tanning is not a nationwide issue and we are currently in liaison with Liverpool City Council to help them deal with this local issue.
The decision by the organisers of Liverpool Fashion Week (LFW) to deny models the opportunity to work in these difficult economic times because of their freedom of choice to use sunbeds, is really quite outrageous as a publicity stunt, which London Fashion Week also tried a couple of years ago.
And the smell of hypocrisy here is head spinning. Anorexia and drug use are two serious health issues with recorded fatal consequences that remain prevalent within the modelling industry and surely LFW organisers would be better placed focussing on these issues.
“In my opinion, for a publicity stunt it would actually have been more appropriate to ban models from wearing high heels, which poses more of a health hazard than responsible sunbed use.”
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