The UK's biggest-ever Muslim lifestyle event takes place this weekend. The Muslim Lifestyle Expo, now in its second year, is aiming to attract record numbers following its debut in 2015.
It has been designed to provide a unique marketing platform for brands and businesses to engage with the Muslim consumer by bringing together a number of sectors under one platform over a two-day exhibition.
This year's showcase has moved to EventCity in Manchester and will feature over 100 exhibitors from sectors including fashion, food & drink, travel, media, Islamic finance, and health & beauty. Manchester Art Gallery will also take part by providing a workshop on Islamic arts and showcase Islamic artefacts over the weekend.
The interactive Expo will also feature a live catwalk showcasing international modest fashion and comedy by British Muslim comedians like Aatif Nawaz.
A live food demo theatre, sponsored by AHDB, will feature top chefs alongside a health zone and kids zone. Thought leaders will highlight the growth of the Muslim lifestyle markets and share business insights at the MLE Connect seminars.
Over 10,000 visitors are expected this year with exhibitors from across the world including USA, Turkey, Germany, Russia, Austria and Malaysia.
The Muslim consumer market is now one of the biggest in the world growing at nearly double the rate of the global economy.
According to a report by Thomson Reuters, the Muslim consumer spending on food and lifestyle products and services has been estimated to reach £1.3 trillion in 2014 and is projected to reach £1.9 trillion in 2020.