Fashionistas are flocking to Liverpool this weekend as the world's biggest consumer fashion and beauty event comes to Merseyside for the first time.
After 27 years in Birmingham, The Clothes Show has got a new name and a new city-wide location.
In a star-studded line-up, models Vogue Williams and Mollie King are joining local lad Christian Williams in various venues across the weekend.
IMG, the model agency behind names like Gigi and Bella Hadid, Lara Stone and Gisele Bündchen, is also scouting for new talent.
Andy Bonner reports on why Liverpool is buzzing about the British Style Collective.